Astor Services is a family-driven behavioral health non-profit located in the Bronx and the Hudson Valley. Their mission is to empower individuals with the quality support they need and in turn, uplift communities around them.

My team re-imagined Astor’s brand strategy, external messaging and visual identity system to clearly and distinctly communicate the organization’s purpose and new brand voice. We extended the new identity to print communications and inspirational brand world touch-points, and established new brand guidelines to set their internal communications team up for success.