As a revolutionary milk brand that broke category norms with a simple identity standing for high quality, clear nutritional benefits, and delicious ingredients, fairlife has not been shy to innovate both inside and outside of their core category. 

From new ultra-filtered yogurts and ice creams to creating a new weight-conscious pillar and re-imagining their flavored milks targeted at a younger demographic, I lead each new branded innovation challenge with a lens of brand stewardship balanced with pushing creative boundaries.