GoHydrate needed to refresh its brand identity, strategic positioning, and completely overhaul the packaging portfolio to stand out in a saturated hydration drink market.

I lead the creative team’s bold, dynamic design system featuring custom illustrations that put flavor first. A new impactful logo reinforces the brand’s inherent motivating message. We collaborated with the strategy team to communicate the brand’s key points of difference in a conversational and relatable tone that’s sure to make a splash.