Inspired by the unmistakable red and white soup can, my team created a breakthrough yet iconic design for a Campbell’s Limited Edition Holiday Sides Chocolate Collection in partnership with chocolatier Philip Ashley that took the world by storm. 

The creative collection includes six truffle flavors inspired by the Thanksgiving meal: Green Bean Casserole, Jalapeño Cheddar Mac & Cheese, Baked Corn Casserole, Hot Honey Mashed Sweet Potatoes, Everything Bagel Mashed Potatoes and Apple, and Fennel & Herb Stuffing.

Less than a week after announcing the Limited Edition box, the beautiful hand-crafted truffles had drummed up over 1.27 billion impressions and more than 600 placements, including a feature on CBS This Morning.