Philly is cream cheese. Creamcheese.com, actually. The beloved brand was undergoing an overhaul of positioning and new visual identity, and my team was engaged to re-imagine the iconic brand’s website. 

We created a new digital experience across both desktop and mobile, rich with original mouth-watering photography, dynamic video content, and a re-organization of Philly’s recipe collection. Additionally, we collaborated with the web development team to ensure the design intent was retained through launch. 

The success of this project lead to three additional website redesigns under my creative direction for KraftHeinz: Velveeta, Kraft Singles, and Capri Sun.