One of the most inspiring and rewarding projects that I have had the pleasure of creative directing was the brand creation for The Soulfull Project. Inspired by the food desert in Camden, NJ, the founders of the brand sought an authentic and powerful identity and packaging system that simply celebrated its mission to give back to the community. For every serving purchased, The Soulfull Project donated a serving to a Food Bank in that same region.

The Soulfull Project achieved national success, providing nutritious and satisfying meals to those in need—all while nourishing the soul.