Pace Ghost Pepper Habanero salsa packaging design

Kick Up the Pace

Role: Creative Director
Agency: Soulsight

PACKAGING DESIGN
SOCIAL MEDIA POSTS

(Lifestyle images courtesy of Pace®. TM and © The Campbell’s Soup Company)

Pace salsa was ready for a bold new twist and my team delivered a revolutionary design that turns heads and sizzles your taste buds, leaving you dizzy with delight. The limited edition salsa blends the spiciest peppers to date and needed to break out of the current portfolio architecture to set a blazing new trail of possibilities for the brand.

Following the successful salsa project, we then created a design for new Pace Signature Sauces. The design utilizes similar vibrant colors, repetitive patterns, and distinctive typography to convey each flavor’s bold experience.

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The Cow that Wows