The Pampers brand sought a revolutionary new identity and modernized brand world to capture a new demographic of parents open to empowering their children’s exploration and growth. We overhauled the portfolio architecture and pillar organization to ensure each product was customized for unique stages of a baby’s development.

I lead the design exploration—from creating the new Pampers logo to extending the packaging system to global markets—of this category leader. The logo was used across all brand touchpoints for over 12 years before being updated in 2020.